BENETTON CAMPAIGN UNHATE.
The Benetton Group has recently launched their foundation, Unhate, aiming to “contribute to the creation of a new culture of tolerance,” according to the company. In order to demonstrate their mission, the company launched a series of powerful campaigns this week, each featuring conflicting world leaders kissing one another.
The foundation has several ‘areas of intervention,’ or events where they plan to spread their message of ‘unhate’ around the world, including an upcoming Global Unhate Day, with events in 50 cities around the world.
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